Instant Traffic, Crafted to Convert.
A Careful Blend of Creativity and Science
Competing online is more challenging than ever. Targeted traffic attracts the right customers at any stage of the buying cycle. Imagine reaching your exact client when they are searching for your exact product. Imagine delighting your customers with a tailored message, enticing them to visit your site where they are just a few clicks away from checking out, adding to your bottom line.
That’s Pay-per-click advertising (PPC). Delivering a targeted ad to your potential customers at the exact moment they are searching.
Generating qualified traffic goes much deeper than creating a few ads and selecting a handful of keywords. It involves in-depth research, testing, adaption, refinement and scaling. Our PPC team has a proven process dedicated to help your business hit the ground running.
How Does PPC Advertising Work?
Paid search ads are found among the search engine results on ad platforms like Google, Bing or Yahoo!, and some can even display on their partner websites depending on the types of ads you’re running.
The foundation of PPC advertising starts with ad creation for specific keywords and developing a bid strategy to control your budget. Once setup, reviewed and set live, your ads will enter an auction to go up against other advertisers in the space who are going after the same keywords. This auction will then determine the position of the ads on the search engine results pages and you only pay when someone clicks your ad.
With an effective PPC strategy, businesses can consistently earn one of the top spots in the search results and see higher conversions from users that are ready to buy.
The pay-per-click advertising process can have a lot of moving parts and feel a bit overwhelming to some business owners that are also running day-to-day operations. That’s why it’s vital that you find a PPC management company that has the tools and expertise to drive real results while maximizing ad spend.
A Powerful Partner
By working with our team, you get the advantage of having access to a Google Partner. As a Partner agency, we are recognized for the proven results we deliver and are able to create more opportunities for our clients to grow and succeed through active Google Ads management.
We know Google’s advertising practices and standards like the backs of our hands, and our knowledgeable PPC experts can help you with your Ad campaigns, whether you’re new to PPC or need help fine-tuning your hundredth campaign.
- Google Partner
- Over 20 years of managing successful Ad campaigns
Paid Search Platforms
Google Ads
Google Ads (formerly Google AdWords) is one of the most popular forms of PPC advertising across many industries. That comes as no surprise with Google being the largest search engine in the world with over 3.5 billion searches—daily.
Our team is well-versed in the nuances of Google Ads management and Google Shopping campaigns, allowing us to create strategies crafted to maximize ROI.
- Expansive reach
- Easy to understand dashboard
- Certified Google Ads team
Microsoft Ads
Microsoft Ads (formerly Bing PPC Ads) are what you’ll find on Bing, Yahoo!, DuckDuckGo and AOL—Microsofts’s top search engines. With over 14 billion monthly searches, Microsoft Advertising offers an impressive potential reach that holds a ton of opportunity for businesses looking to tap into a new market.
Our team can help you determine the best advertising plan for your business through our strategic Bing Ads management.
- Low competition
- Reach a different demographic
- Microsoft Advertising specialists
Why Pay-Per-Click?
82%
of all internet users search with Google (Net Marketshare)
65%
of people click on Google ads when shopping online. (Wordstream)
50%
of PPC visitors are more likely to purchase than organic visitors. (Unbounce)
