Grow Brand Awareness, Engagement & Traffic.
Social media marketing strategies designed to scale
- Social Media Marketing
Results Driven Social Media Marketing
Drive customers, grow your audience and expand your reach.
Facebook, Twitter, Instagram and many other social media channels are simply a part of daily life for millions—in fact, billions—of us. The ubiquitous use of Facebook extends to more than a quarter of the earth’s population—that’s more than 2 billion active users.
With such a far-reaching scope, it’s no wonder that these networks have become such a valuable tool for businesses. If you’re not posting on Facebook, trending on Twitter or sharing pictures on Instagram, you’re missing out on vital visibility for your business.
Effective social media marketing is about much more than just posting and understanding proper optimization on social networks is a nuanced and delicate thing. What works for one brand may not be best for your brand—but that’s where we can help.
What is Social Media Marketing?
Social media marketing is a digital method used by businesses to connect with customers, earn brand awareness, and easily promote services and products where users are spending most of their time: scrolling through their feeds. By being active on social media platforms like Facebook, Instagram, and Pinterest, you’re making your business more approachable and accessible to a wider audience, while also maintaining a good social presence—a vital part of your digital success.
Despite what you may think, social media marketing does not mean you have to be on every social network that exists. Like we said, it’s all about what works for your brand. Thinking about the story you want to tell, your brand image, and where you think you can connect best with your target audience will help lead you to the social media platforms that make sense for your business—could be one, could be three! Whether you’re treating it as a direct line to your support team, a lead generation tool, or everything in between, our social media marketing services can help you achieve your business goals.
Maximizing Your Social Presence
Social media plays an integral role in your digital marketing strategy, giving you full access to an untapped audience of billions of users. Social media marketing can be a powerful tool for businesses looking to find their fans and grow their brand. By leveraging a strong social presence, these major social platforms will give your brand the space you need to foster an online community, start real conversations, and build lasting relationships with your customers, followers, and prospects. Find success and drive engagement with a social media strategy that delivers results.
1,006% Return on Ad Spend
This hunting & trapping supply store wanted to level up their social media marketing strategy to drive more traffic to their website and increase conversions. In addition to creating engaging posts, our team designed a five-month Facebook advertising campaign that generated a 145% increase in traffic to their site and a 1,006% return on ad spend (ROAS).
Social Media Marketing Services
Combining best practices with modern tactics, our team has been able to develop an arsenal of social media marketing services to increase brand visibility and connect with your target audience. Offering new account setups, posting services, review generation and paid advertising options, our social media marketing agency can help spread brand awareness and drive engagement for you business.
By consistently testing different methods and channels, we understand what gets results and what doesn’t, allowing our team to create flexible social media strategies. Through targeted social media campaigns, dedicated management and intelligent content creation, we can boost your presence on the networks that matter most for your business. Our expertise paired with these effective social media marketing efforts will help develop a following of users who are interested in your company and what you have to offer.
It’s More Than Social Media Management
Between posting content to please your fans and creating effective ads to please the algorithms, social media can be… a lot. And that’s just scratching the surface. Social media marketing means listening to your followers, predicting new trends before they happen, and nurturing a vast online community of people who share a love for your brand.
By partnering with our social media marketing agency, you are not only adding 20+ years of experience to your team, you are adding skilled and dedicated professionals that live and breathe social strategy.
Our team of social media experts go beyond just managing your presence—we focus on creating more opportunities for your brand to cultivate support and grow online. Take a look at the social media platforms we work in and explore the various tactics that could become a part of your marketing strategy when you work with our team.
Social Media Growth Strategies
Over the years, we’ve been able to watch the world of social media expand and flourish alongside the ebbs and flows of user demand and technology. Built to encourage growth and connection, social media provides brands with a vast platform to strengthen their overall online presence and create a sense of community.
At EDM, our social media marketing campaigns start with a purpose. A goal. To drive customers, connect with your audience and expand your reach. Our social media management covers all aspects of developing your social presence while helping to grow your business online.
And because social media channels offer such a fast-paced environment, we stay agile in our approach, evolving tactics and strategies with every new trend, fleeting fad, and algorithm update.
Advertise to Your Exact Audience
Paid advertising campaigns on social networks offer distinct advantages compared to traditional pay-per-click (PPC) on traditional search engines.
Social media advertising allows you to isolate people with specific jobs, skills, associations, age, gender, interests, hobbies, locations and much more.
With social media advertising campaigns, you target the searcher, not the search term, allowing you to better target the specific audience that you want to reach.
Being Social is a Full Time Job
Social media posts are—by their nature—temporary. That means you need to post regularly to stay relevant and in your followers’ minds. However, social media posting is only part of the equation.
- Professional social media posting
- Organic growth
- Engage your audience
y campaign started a few months ago and since then I have seen tremendous results in both new traffic and revenue. I’m very pleased with the results. Social spacebar built my website and did my SEO. I’m very happy and look forward to my continued partnership with them. Thank you Social spacebar for doing a great job. I highly recommend them!
Owner, Eco Auto Glass LLC
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
When trying to figure out the most beneficial social media platforms for your business to be on, you have to first think about your target audience—where are they spending their time? On what platforms are they interacting the most with brands? Second, you have to think about your brand—does this platform fit my business’ image and voice? If you’re not entirely sure, our team of social media marketing experts will work with you to determine what platforms make sense for your business.
Our social media team creates unique content that is exclusive to your business, highlighting products and services, while also encouraging engagement within your online community. You can be as hands-on or hands-off as you want, but communication will be key as we work together to ensure important details, events and promotions are shared at the appropriate times. We also try to incorporate any photos you take on the job and behind the scenes if it makes sense for your brand.
Boosting a post on Facebook means applying money to a post that’s already on your Page’s timeline to better reach a chosen target audience. Once boosted, your post will show up as an ad in the audience’s News Feed. Now, a Facebook ad created through Ads Manager offers more advanced customization with a variety of campaign objectives, ad placements, and targeting solutions to help you achieve your specific business goals.
Working with a social media marketing agency offers years of experience and a team of dedicated social media professionals that you won’t find anywhere else. While you focus on running your business, our focus will solely be on strategy and helping you grow your social presence. We have the specific skills, tools and expertise to help you navigate these platforms, connect with your audience and make a real impact on your overall digital success.
